Minister of State for Tourism and Sport Michael Ring has announced details of a new overseas joint tourism marketing campaign aiming to boost tourism to the Western Region from Great Britain, Germany, France and Italy.
Funding of €1 million has been allocated through Fáilte Ireland and five local authorities (Leitrim, Donegal, Sligo, Mayo and Roscommon), Tourism Ireland, the Western Development Commission and Ireland West Airport Knock, towards the Western Region Tourism Marketing Programme.
Fáilte Ireland, the national tourism development authority, is providing €600,000 of the €1 million total. It is estimated that the overall total campaign spend could actually reach €1.4 million as additional value is also leveraged from key carrier and tour operator partners overseas.
Speaking at the launch, Minister Ring said “hopefully we can look forward to an influx of visitors to the area and in particular Leitrim. This funding is testament to the Government’s commitment towards tourism in the West and North West – aiming to increase the number of tourists coming to the region and boosting both jobs and revenue in the local economy.”
The news comes on the same day as new routes commenced from Ireland West Airport Knock to Germany, Spain, France and Italy with Ryanair. Additional routes will also come on line to Germany with Lufthansa next month.