Representatives of Leitrim Tourism joined Minister of State, Michael Ring for the opening ceremony of the 2013 Milwaukee Irish Fest in the US last week.
The event is being used to promote Ireland as a wonderful holiday destination in the important US Mid-West region.
Milwaukee Irish Fest is the largest celebration of Irish culture and heritage in the US. With a huge audience of about 150,000 attendees, the three-day festival was a fantastic opportunity to highlight Leitrim and to invite some of the many people of Irish descent living and working in that part of the US, to come and visit Ireland.
Niall Gibbons, Tourism Ireland’s CEO, said: “Tourism Ireland has been working hard to build awareness of the island of Ireland as a premier vacation destination for American travellers. This year, our promotions have included an extra-special invitation to the millions of people across the US who have ancestral links with Ireland, to come home in this special year of The Gathering.
“The most recent figures from the CSO showed a very positive start to 2013, with the strongest first half performance ever from North America. This year, we hope to welcome over one million American visitors, spending about US$1 billion.”