Wild West
promotion
targets German holidaymakers

Tens of thousands of people living in Düsseldorf, Germany are seeing giant promotional trucks driving in their region carrying a highly visible image of ‘Irlands Wilder Westen’ (Ireland’s Wild West).

Tens of thousands of people living in Düsseldorf, Germany are seeing giant promotional trucks driving in their region carrying a highly visible image of ‘Irlands Wilder Westen’ (Ireland’s Wild West).

Tourism Ireland has teamed up with leading German tour operator Dertour to highlight the new, excellent connectivity between Germany and the West of Ireland, as well as the spectacular scenery here.

The promotion is part of a p300,000 campaign under way right now in Germany in conjunction with Ireland West Airport Knock, Fáilte Ireland, the Western Development Commission and local authorities, promoting counties Leitrim, Sligo, Donegal, Roscommon and Mayo.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “The new Lufthansa flight from Düsseldorf to Ireland West Airport Knock is really great news, expanding travel options for German holidaymakers who wish to visit the West of Ireland this summer.

Tourism Ireland is working closely with Lufthansa, Ireland West Airport Knock and other tourism interests to drive demand for this service and to grow tourism business from Germany.”