Skoda Rapid set for autumn launch

SKODA is resolutely pursuing its model offensive, presenting its new compact saloon, the Skoda Rapid, just a few months after the introduction of the Skoda Citigo city car. The brand’s most recent addition is to play a central role in the company’s growth strategy and will be phased in on European markets from the autumn of 2012.

SKODA is resolutely pursuing its model offensive, presenting its new compact saloon, the Skoda Rapid, just a few months after the introduction of the Skoda Citigo city car. The brand’s most recent addition is to play a central role in the company’s growth strategy and will be phased in on European markets from the autumn of 2012.

The Rapid is a perfect complement of the model palette between the Skoda Fabia and the Skoda Octavia, making it at home in the large-volume compact segment. The Rapid will compete in the highly competitive A segment that currently accounts for about 36% of the world’s automobile market. Within this class, saloons have a share of around 42%.

Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines combine to create an attractive overall appearance. The front end displays a new take on Skoda-typical design elements. The new brand logo confidently stands out on the harmonically rounded front edge of the bonnet while the grille shows a finely drawn chrome frame and is formed by vertical slats.