SKODA is resolutely pursuing its model offensive, presenting its new compact saloon, the Skoda Rapid, just a few months after the introduction of the Skoda Citigo city car. The brand’s most recent addition is to play a central role in the company’s growth strategy and will be phased in on European markets from the autumn of 2012.
The Rapid is a perfect complement of the model palette between the Skoda Fabia and the Skoda Octavia, making it at home in the large-volume compact segment. The Rapid will compete in the highly competitive A segment that currently accounts for about 36% of the world’s automobile market. Within this class, saloons have a share of around 42%.
Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines combine to create an attractive overall appearance. The front end displays a new take on Skoda-typical design elements. The new brand logo confidently stands out on the harmonically rounded front edge of the bonnet while the grille shows a finely drawn chrome frame and is formed by vertical slats.