Social media site Ask.fm, which was linked to cyberbullying last year is understood to have hired spin doctors to repair its reputation.
Ask.fm, which is based in Latvia was linked to the suicides of Dromahair’s Ciara Pugsley (aged 15) and to Erin Gallagher (aged 13) among others in 2012.
The site has 50 million users and was set up to give young people a forum to ask questions and post comments anonymously.
Following Ciara and Erin’s deaths there were calls for the site to be banned in Ireland. The national media are now reporting that Ask.fm are hiring PR gurus to clean up it’s image and handle criticism.