Leitrim tourism businesses travel to Finland

Leitrim tourism businesses travel to Finland

The Slow Adventure in the Northern Territories - or SAINT Programme – is a three year programme being run with support from The Northern Periphery and Arctic 2014-2020 under the EU Programme for Promoting Entrepreneurship to realise the potential of the programmes areas competitive advantage.

The seven partners taking part in this three year project are Norway, Sweden, Finland, Iceland, Derry, Highlands of Scotland and Leitrim.

Slow adventure is a form of tourism which favours slow, immersive journeys through our landscape, culture and heritage.

This includes wild food, wildlife, comfort in the outdoors and enhanced engagement with place.

The SAINT Programme aims to create a series of best practice case studies and develop the Slow Adventure concept for the county by working with a number of SMEs.

By taking a collaborative approach to Slow Adventure Tourism they will benefit from the lessons learned in other partner countries and likewise can share experiences to the benefit of other locations.

The development of the concept of Slow Adventure in the county offers an alternative to the conventional visitor experience.

They are offering to support companies interested in tapping into this market and creating new and immersive ways of exploring their stunning landscape, their heritage and culture. This Slow Adventure project capitalises on some of their key assets.

As part of this innovative project, representatives from the seven areas met recently in Kuusamo in Finland.

Representing Leitrim SMEs were Hans Wieland from The Organic Centre in Rossinver and Zoe Dunne from The Leitrim Surf Company in Leitrim Village.

Over the weekend they experienced traditional Finnish culture and attended a workshop on digital media on how best to promote Slow Adventure Tourism into the future.

Both The Organic Centre and The Leitrim Surf Company used the opportunity to develop partnerships and share experiences with other partner SMEs.

Sinead McDermott Tourism Officer Leitrim said, “This is a great opportunity for SMEs in Leitrim to network with SMEs from other countries that have similar businesses under the Slow Adventure Tourism concept.”