An Garda Síochána, along with other stakeholders, will run Operation “Slow Down” from Friday 31st May 2013 to Saturday 1st June 2013. The objective of the Operation is to reduce the number of speed related collisions and therefore save lives and reduce injuries on our roads.
Assistant Garda Commissioner Gerard Phillips launched the operation at a press briefing on Tuesday, 28th May.
The latest safety campaign comes after the latest research by Liberty Insurance revealed that over half of all Irish drivers have admitted to driving over the speed limit in the last year with men more likely to do so (64%) than women (49%). The top three bad habits that Irish drivers have admitted to are driving over the speed limit (56%), forgetting to dim lights when meeting on-coming cars (31%) and driving too close to the car in front (22%). Worryingly, 10% admitted to driving without a seat belt in the past year and both sexes are guilty of taking their eye off the road with almost one in five of the driving population having admitted to eating, shaving, applying makeup or brushing hair while driving.
The research has been published to mark the start of Liberty Insurance’s Safe Driver Campaign.
The research, conducted by Millward Brown, also saw men admit to suffering more from frustration on the road with 24% unnecessarily beeping the horn compared to 16% of women while a quarter of women admit to having taken more than three turns when trying to park compared to 17% of men.