Senior tourism promotion needed

MEP Jim Higgins
North West MEP Jim Higgins is suggesting that Ireland develops so-called ‘senior tourism’ promotions, focusing on over 55s, during the low-season months, in a bid to attract higher visitor numbers.

North West MEP Jim Higgins is suggesting that Ireland develops so-called ‘senior tourism’ promotions, focusing on over 55s, during the low-season months, in a bid to attract higher visitor numbers.

“Many of the retired, older European generation have more purchasing power in their later years, representing significant economic tourism market potential,” the MEP told the Leitrim Observer this week.