Ireland’s top networking group, the Marina Chapter of BNI Leitrim and Roscommon recently celebrated generating more than €4 million worth of business in just two and a half years. The 40 strong group work together by promoting each other’s businesses through word of mouth and referrals.
The Marina group who meet in the Bush Hotel in Carrick-on-Shannon each Wednesday morning consists of more than 40 local businesses including a solicitor, plumber, beautician, curtain maker and financial advisor. The group is among the top chapters in Ireland to generate such a high volume of referrals and business among its members.
Members of the Marina Chapter act as a sales force for each other by passing new business and giving referrals. Since its introduction to Ireland in 1998, BNI Ireland has been a driving force in helping thousands of Irish businesses reach their full potential through effective word of mouth marketing. BNI Ireland has 70 groups with over 1,600 members which benefit from its unique referral system which is similar to having dozens of sales people working as part of a team.
Speaking of the group’s achievement Bernie McGauran, Chapter Director said “BNI is all about word of mouth marketing and referrals which is a strategy that really cannot be beaten. In BNI you reap what you sow. The reason we are successful is that we have high calibre members in our chapter who are driven in growing their own business and the business of all members. This landmark of €4 million is proof that it is possible to grow in the face of a recession with the support of professionals and structured BNI training.”
Also speaking of the success of The Marina Chapter, Sandra Hart, Executive Director of BNI, Ireland South and West said “The Marina Chapter have proven that by supporting each other they can build their business. Landmarks such as this do not just happen, it takes focus and commitment but the great results make it worthwhile. Each member has worked extremely hard to reach such a milestone and I hope they will continue to do so long in to the future. BNI welcomes all business people to come to a meeting as a guest. If you would like to grow your business you can visit www.bni.ie to find out how.”