Channelling the style of the iconic 40s with A|Wear

PRINT is most definitely the word of the season for A|wear as Ireland’s favourite high street brand launches their Autumn Winter ‘12 season in style. Inspired by the iconic era of the 40’s alongside all things heritage, the new collection is also home to A|wear’s very first range of exclusive own brand prints seen across pretty tea dresses for AW12.

PRINT is most definitely the word of the season for A|wear as Ireland’s favourite high street brand launches their Autumn Winter ‘12 season in style. Inspired by the iconic era of the 40’s alongside all things heritage, the new collection is also home to A|wear’s very first range of exclusive own brand prints seen across pretty tea dresses for AW12.

The colour palette throughout the collection is both vivid and warm with shades of honey brown, ochre, camel and terracotta alongside variations of the all important red family including claret and burgundy. Pretty floral based prints are the basis of the new season collection in shades of light blue, ketchup based red and navy.

Coats & Jackets

The return of the blazer is the one to watch this autumn/winter with the classic work shape now being updated for any occasion in bright colours and different fabrics. Colours vary from coral & blue through to classic black & navy while styles have been updated to include jersey casual shapes as well as collarless and peplum detailing. For winter, the A|wear classic pea coat returns in tweed with added printed lining and covered button detailing. Faux fur collar detailing is also a must across coat shapes later in the season. For the student PU jackets in shades of black and grey are wardrobe must haves as well as the wax coated padded college jacket.

Knitwear & Skirts

Knitwear as always is high on the autumn winter radar with chunky cardigans, aran style knits and cosy cashmere jumpers all playing a role. Styles have been updated to include college casuals with cute animal prints worn well with this seasons must have skinny coloured denims in cranberry and blue. Peplum remains a must in skirts & can be seen across pencil jersey styles in classic autumn winter shades. Mini balloon shaped styles are also key in candy shades of blue and pink, perfect worn with a tucked in knit and peter pan collar blouse underneath.

Dresses & Blouses

Dresses remain the hero for A|wear this season and PRINT is king with the exclusive floral print seen across must have tea & wrap style dresses. Peplum also sticks around but is moved on from jersey to a soft cotton style, perfect for all shapes. Available in fire red and navy with a beautiful dragon fly print, it’s the must have piece of the entire season. Lengths & shapes are definitely that little bit longer & much more feminine & flattering this season moving closer to the knee and beyond.

Accessories

In bags it’s mainly about the big slouchy bag in textured fabrics and finishes with chunky rose gold hardware featuring across the collection. Cross body styles and satchel shapes are also important for the student customer in key shades of mustard, ketchup and green. Sitting in line with the 40’s trend, the ladylike bag in mock croc is also a must in patent black with added hardware detailing. The new A|wear collection is now available in-store.