Tourism operators from around Ireland – including Mary Mulvey, Ecotourism Ireland (based in Leitrim) were in Croke Park for the launch of Tourism Ireland’s 2013 marketing plans. The plans will see visitor numbers to the island of Ireland increase by +5% to 7.6 million in 2013, contributing €3.7 billion to the economies, north and south.
At the launch, Tourism Ireland unveiled its new three-year plan for the United States – “Make Ireland Jump Out” – which will be rolled out in 2013. It aims to increase the number of American visitors by +20% between 2013 and 2015 and to win a greater share of all travel by Americans to Europe.
Mainland Europe is also an increasingly important market for Irish tourism, now delivering even more holidaymakers and revenue than Great Britain. For 2013, Tourism Ireland aims to welcome almost 2.5 million European visitors (an increase of +4.4%). And a new strategy for Great Britain, our largest tourism market – “GB Path to Growth” – will be implemented, to grow the number of British holidaymakers by +20% -an additional 200,000 holiday visitors per year by 2016.
Details of Tourism Ireland’s brand new website Ireland.com were also unveiled at the event.