You may have noticed silage bales in the fields sporting the colour pink instead of the traditional black - well it was all for a very good cause.
As a result of the "Pink Bale 2016" initiative by Glanbia Agribusiness which ran throughout the summer, Breast Cancer Ireland are delighted to be the recipients of €8,000.
Farmers around Ireland were encouraged to purchase the limited-edition bright pink silage wrap and for every roll purchased, a donation was made to Breast Cancer Ireland which was matched by Glanbia Agribusiness.
CEO of Breast Cancer Ireland Aisling Hurley says, “Thank you to Glanbia Agribusiness and the farmers of Ireland and their families who have supported this initiative. This substantial donation will help to make a difference by funding work being carried out in our dedicated research labs as well as raising awareness of breast cancer in rural communities”
“The initiative was a also a reminder to everyone to be extra vigilant and to take the time for routine health checks that could save lives”, said Glanbia Agribusiness Retail Marketing Manager, James Byrne. “We are delighted to have raised this substantial amount with the great support of farmers and their families,”
Farmers were encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales