National Ploughing Championships

Leitrim company targets the female farmer market

Pretty Bird

news reporter


news reporter


Leitrim company targets the female farmer market

Bridin Ryan from Celia Holman Lee Models wearing Pretty Bird Overalls at the launch of the 2018 National Ploughing Championships. Photo: Jeff Harvey

Leitrim Village based Pretty Bird - returns to the National Ploughing Championships this week, 12 months after their official launch at the show last year.

Stand 752, row 38 is set to be a hive of activity, being the only stand on the 700 hundred acre site dedicated to the work wear needs of women.

Female farmers, gardeners and trades women will be able to purchase overalls, dungarees, work pants, wellies, safety boots and much more.

While hundreds of others will get a glimpse of Pretty Bird’s gear at the National Ploughing Championships Fashion Show each day at 11.30am, 1.30pm and 3.30pm.

It has been a busy and exciting year for the business that has seen them design and manufacture their own range of Pretty Bird overalls, attend Ireland’s biggest Garden Festival Bloom and grow their customer base in Ireland and the UK.

Grace Roche, a digital marketing guru and farmer started working for Momentum [educate + innovate] in Leitrim Village in 2012.

Inspired by the local entrepreneurs and businesses she found herself working with (Jinny’s Bakery, The Cottage Restaurant, Blakes Always Organic, Moran McNamara to name a few), Grace was soon bitten by the entrepreneurship bug herself.

“It has been an amazing year. Not only have we grown a huge following and customer base – our Pretty Bird Tribe, but we have an award-winning business which is a great testament to the vision and hope I had for Pretty Bird for the last few years. I could not have achieved any of this without the support of the Leitrim Local Enterprise Office and Orla Casey from Momentum. She has really empowered me to create something special!” said Grace.

Pretty Bird came runner up in the Start up Category of the Leitrim Best Young Entrepreneur Competition 2017 and was also a runner up in County Leitrim Enterprise Awards 2018.  

One thing seems to be for sure – it is onwards and upwards for this little bird.