Matt Cooper & Muireann O Connell - Dare to Care
Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society and this year, the station is asking people around Ireland to ‘Be a Dancer for Cancer’ with the goal of raising €500,000 to fund vital cancer research and support services.
According to The Irish Cancer Society, by 2020, one in two of us will get a cancer diagnosis in our lifetime. Thankfully, more people are surviving cancer than ever before, in large part to cancer research, there are now more than 200,000 cancer survivors in Ireland
People all across the country, from schools to football clubs and offices to groups of friends, have set up their own dance events and fundraising pages to take part in a ‘National Day of Dancing’ on Tuesday, April 30. As part of the campaign, Today FM listeners voted for the song to dance to on the day, the winning song ‘Shut Up and Dance’ by Walk the Moon was championed by The Ian Dempsey Breakfast Show and raised more than €10,000 in text donations alone.
Today FM presenters Ian Dempsey, Dermot & Dave, Muireann O’Connell, Matt Cooper, Fergal D’Arcy and Louise Duffy are all getting behind this year’s ‘Dare to Care’. The personalities recreated a series of famous dance scenes from movies including La La Land, Dirty Dancing and Pulp Fiction which are featured in an eye-catching outdoor advertising campaign across the country this month.
Speaking about the campaign, Róisín Reilly, Head of Marketing, Today FM said: “This year for Dare to Care we wanted to do something that almost everybody could get involved in, and who doesn’t love to dance? Over the years, our listeners have shown just how far they’re willing to go when it comes to raising money for the Irish Cancer Society. We want schools, community clubs, offices, families and friends to Be a Dancer for Cancer and help us raise much needed funds for research, for support services – for all those going through cancer. If the Today FM presenters can dance, anyone can! If people can’t dance on Tuesday, 30th April, don’t worry – dance any time, any place and encourage those around you to give what they can”
To get involved in Today FM’s Dare to Care and register your Dancer for Cancer event visit: www.todayfm.com/daretocare
Money raised will help the Society fund lifesaving research to improve methods of detecting and treating cancer, provide information, care and support to those affected by cancer, and raise aware of how cancer can be prevented. The Society is almost entirely funded through the generosity of the public and companies and receives just 2% of government funding.
Since 2010, through the generosity of people around Ireland Today FM has raised over €8 million for the Irish Cancer Society.