It has been announced that Leitrim Animal Welfare Centre has benefited to the tune of €3,000 as a result of the fifth annual Pedigree Adoption Drive.
The campaign, which ran from April to June, saw Pedigree donate money for every pack of Pedigree dog food sold.
In addition, dog lover across the country showed their support by becoming a fan of the Pedigree Ireland Facebook page and for every new fan, Pedigree donated a bowl of dog food to a re-homing centre.
In total, €100,000 in grants and dog food was donated to shelters in Ireland during the campaign.
In total dog lovers in the Connacht raised €14,750, as well as €6,000 in food donations for animal rescue centres in the region.
The success recently earned the campaign the title of ‘Best Charitable Initiative’ at the 2012 Checkout National FMCG Awards which recognise excellence in sales and marketing in the Irish grocery retail sector.
One of the beneficiaries is the ISPCA which has shelters nationwide. ‘We have never seen so many dogs turning up at shelters. Our resources are thinly stretched and many of our shelters are experiencing an overcrowding crisis. Campaigns such as the Pedigree Adoption Drive Campaign are vital to helping us find loving homes for Irish dogs.
The money raised this year will go a long way for us, and other animal rescue centres nationwide, which help to re-home hundreds of dogs throughout the country,’ said Carmel Murray of the ISPCA.
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