Almost one third (30%) of Irish women buy cosmetics and skincare products online, citing online deals (72%), access to products not available in local stores (63%) and ability to see reviews from other shoppers (53%) as the main reasons why.
The research, commissioned by Boots Ireland, comes as the retailer launched its new dedicated Irish website, boots.ie. The site will sell 26,000 products across health, beauty, mother & baby categories, including many products not available in smaller Irish stores, which can be ordered in-store, online or by phone and delivered to your home, workplace or nearest Boots Ireland store. If required, products can be returned by post or to a Boots Ireland store. Customers will be able to access product reviews and spend and earn Boots Advantage Card points online. Celebrity stylist and professional shopper, Angela Scanlon, was in Dublin to launch the first day of online trading.
Boots Ireland’s research also revealed that almost a third (28%) of women shop online at work, with one in five (21%) women going so far as to say that they prefer to shop online than in-store.