Connacht Rugby has today confirmed the appointment of social betting company, BragBet, as their official betting partner.
In another commercial first for Connacht Rugby, they are the first provincial team in Ireland with an Official Betting Partner.
BragBet is the world’s first team betting company and is a social media platform, which allows groups of friends form a team and bet against the bookmaker. A revolutionary take on betting, it fuses social media and betting on mobile and desktop platforms.
BragBet allows fans who enjoy a match day flutter with their mates, to have that banter 24/7 across all sports and has proven to be a huge success with sports fans. BragBet are the official betting partner of the FAI, NIFL, and the Ultimate Rugby app amongst others in an increasingly impressive stable of partners.
Connacht Rugby is seen as a progressive rugby club when it comes to the way it has embraced social media as a means of communicating with the team’s fans at home and abroad and BragBet is a natural fit as Head of Commercial & Marketing, Alex Saul explains:
“The Connacht Rugby family is based far and wide and BragBet is a perfect way for Connacht fans to form a team and stay in contact through their interest in sport. This commercial deal with BragBet is a great fit and also ensures that there are vital monies reinvested into the club.”
Phil Riordan, CEO of BragBet said “As a proud supporter of Connacht Rugby and with a lot of family around Galway, it was a partnership I was keen to secure. Connacht have made giant strides on and off the park in the last few years and the profile of the club and their fans sits very well with our partner strategy and target audience.The fact that Connacht Rugby have struck a with deal with BragBet, so they will generate revenue out of every bet struck, will encourage Connacht fans to embrace BragBet as their “go to “ bookmaker of choice!”
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