Traditionally stores come up with heartwarming campaigns for the festive season, but Tesco Ireland has come up trumps months ahead of the other stores with their Cedric the Bear ad.
If you haven't come across it before, the ad tells the story of Cedric the Bear, who has been left behind in a store by his owner.
What follows are Cedric's adventures while he waits for his owner to come back and get him. It's safe to say he's been a very busy bear.
So here is is Cedric in all his cuddly glory.