Heartland Credit Union secures naming rights to Leitrim GAA’s Páirc Seán Mac Diarmada

A new era for the headquarters of Leitrim GAA begins this weekend after Leitrim GAA and Heartland Credit Union announced a five-year naming rights deal for Pairc Sean Mac Diarmada.

Leitrim GAA’s iconic county grounds will now be known as Heartland Credit Union Páirc Seán Mac Diarmada after the agreement between the County Board and the Heartland Credit Union, which covers the areas of Annaduff, Mohill, Carrick-on-Shannon and surrounding, was officially announced at noon on Friday October 3.

Heartland Credit Union CEO Collette Brennan said of the groundbreaking deal: “Credit unions and the GAA share a strong bond - both are deeply rooted in their communities and rely on the dedication of local volunteers who give their time selflessly. This partnership feels like a natural and meaningful fit.”

Leitrim GAA County Board Chairman Declan Bohan said “We are thrilled to welcome Heartland Credit Union as our new naming rights partner. There are strong, existing links between the GAA Membership and Credit Unions at grassroots level, and this partnership strengthens those ties even further.”

The new naming rights deal for the Carrick-on-Shannon venue, which was reopened for games last April after a new Prunty Pitch was laid, replaces the previous deal with Avant Money.

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The following is the text of the Press release announcing the news: “Heartland Credit Union Ltd., proudly serving the communities of Annaduff, Mohill, Carrick-on-Shannon, and surrounding areas and common bond, is delighted to announce a landmark partnership with Leitrim GAA, securing the naming rights to the iconic Páirc Seán Mac Diarmada. 

“Under this new agreement, the stadium will now be known as Heartland Credit Union Páirc Seán Mac Diarmada. This five-year partnership highlights Heartland Credit Union’s deep-rooted commitment to supporting local sport, culture, and community development in Leitrim.

According to Collette Brennan CEO of Heartland Credit Union: “We are delighted to partner with Leitrim GAA and support the incredible work happening at Páirc Seán Mac Diarmada. The stadium plays a vital role as a hub for Gaelic games and a place where the values of teamwork, discipline, and community spirit are nurtured and passed down to future generations. This partnership aligns perfectly with our commitment to community involvement and backing local initiatives.

She continued: “Credit unions and the GAA share a strong bond — both are deeply rooted in their communities and rely on the dedication of local volunteers who give their time selflessly. This partnership feels like a natural and meaningful fit.”

Chairperson of Leitrim County Board Declan Bohan said: “On behalf of our officials, players, coaches, and supporters, we are thrilled to welcome Heartland Credit Union as our new naming rights partner. There are strong, existing links between the GAA Membership and Credit Unions at grassroots level, and this partnership strengthens those ties even further. 

“Our spiritual home has been the stage for many unforgettable moments for our County Teams and our Clubs, and we look forward to creating many more at what will now be known as Heartland Credit Union Páirc Seán Mac Diarmada over the 5-year term of this partnership.”

This new collaboration between Heartland Credit Union and Leitrim GAA marks an important investment in Páirc Seán Mac Diarmada, helping to enhance its role as a central hub for Gaelic games and youth development across the county.

Heartland Credit Union has more than 11,000 members, €36m in assets, with offices in Carrick on Shannon, Mohill and Annaduff.

For more information on Heartland Credit Union, visit www.heartlandcu.ie