The new minimum alcohol pricing rules are driving people to Northern Ireland in search of cheaper prices.
Fermanagh's off licences are stocking up in expectation of a boost of sales from customers from the Republic.
The new rules, introduced as a measure to reduce excessive alcohol consumption by reducing binge drinking, sees drink generally becoming more expensive and are expected to a surge in the number of shoppers crossing the border to buy drink.
The new law will see one gram of alcohol costing a minimum of 10c, which is approximately 8.5p. The minimum price for any drink will be €1, with a standard drink in Ireland containing ten grams of alcohol. A pub measure of spirits, a small glass of wine, or a half pint of beer are all classed as one standard drink.
This will mean, for example, a standard bottle of wine will not be allowed to be sold for less than €7.40, while a can of beer will be at least €1.70. Spirits such as gin or vodka with an alcohol content of more than 40 percent will not be able to be sold for less than €20.70 and a 700ml bottle of whiskey for less than €22.
Twenty-four cans of Budweiser will go from €24 to €40.71.
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