GAA Sponsorship

New GAA motion may end betting sponsorship

Kevin Egan


Kevin Egan

New GAA motion may end betting sponsorship

Pyramid Bookmakers are sponsors of the Leitrim Junior A & B Championships, a sponsorship that would be affected by the proposed motion for this year's GAA Congress.

Betting firms will be prohibited from engaging in any form of GAA sponsorship from 2019 onwards if a motion to the 2018 Annual Congress is passed later this month.

The news could have an immediate effect in Leitrim where the Junior A and B Championships have been sponsored by local bookmakers Pyramid Bookmakers in recent years.

The Community and Health department of the Association, supported by the National Health and Wellbeing Committee, has proposed that the sponsorship by a betting company of any GAA competition, team, gear, or facility be forbidden, in a move that is part of a wider package of measures currently underway to tackle problem gambling and issues surround the integrity and honesty of gaelic games.

Currently there are very few high- profile sponsorships that would be affected by such a move, with the deal between Crossmaglen Rangers and Bar One racing perhaps the most notable ongoing arrangement. However both Louth and Derry have had large betting firms as their primary shirt sponsor in the past.

The GAA’s Health and Community and Health manager, former Leitrim footballer Colin Regan, is confident that delegates will support the aims of the motion - “Research shows that athletes are a particularly high-risk group when it comes to problem gambling, while we’re also aware that adolescents in Ireland are more likely to engage in gambling than adults, which is another worrying sign statistic as we strive look forward to protect their future health.

“Most units of the GAA are very socially aware so this won’t affect very many clubs and teams, however we feel it would be best practice to simply eliminate any link”.

At the 2017 Congress, Rule 1.15 was voted in by a landslide majority, which prohibits players, management and officials from betting on games in which they are involved, with sanctions ranging from an eight-week suspension to expulsion from the GAA.

The GAA in 2015, through a submission to the Gambling Control Bill, called on the government to ban betting on all juvenile sporting events.

“As part of an awareness campaign for 2018, we are creating a range of materials and presentations resources to give clubs the tools to address the topic of harmful gambling in their own setting, while we’re also very happy with our ongoing Memorandum of Understanding with Paddy Power Betfair plc., and we hope to have something similar in place with the Irish Bookmakers Association (IBA) very soon” said Regan.

“This agreement has helped us to investigate a handful of club games all across Ireland where there were concerns about betting activity, and thankfully in every case we’ve found that there was no integrity issue at play.

“However, we need to remain vigilant, to continue to increase awareness and to work with these firms to ensure that all our games remain as honest as supporters and players demand”.