Christmas shopping: Largest ZARA store in Ireland officially opens

ZARA, the international fashion retailer, today opens the doors to its new store at Blanchardstown Centre, Dublin’s largest retail and leisure destination.

ZARA is owned by Spanish multinational clothing company Inditex, whose portfolio also includes Massimo Dutti, Pull&Bear, Stradivarius and Bershka, amongst others. The Blanchardstown store will be ZARA’s largest in Ireland.

Spanning 52,000 sq ft in total, the expansive new store will sit on Level 2, in a prime position. It will offer the latest womenswear, menswear and childrenswear collections, along with accessories, through a world-class and vibrant in-store experience. ZARA previously occupied a smaller, 14,000 sq ft unit at the centre.

The new store features the latest technological innovations of Zara's integrated online and physical store platforms. It is equipped with technological tools to offer customers a unique fashion experience. Some of the services integrated with the brand's app include:

• Store Mode – allowing online search for items in store, available stock queries, a fitting room reservation service and the collection of online orders within two hours
• Online shopping collection point -  with a robotised silo where customers can go directly to collect online orders using a QR code/password received via email
• Dedicated returns area
• Self-checkout area -  offering customers an experience integrated with the brand's online platform 

Pat Nash, Managing Director at Falcon AM, asset managers for Blanchardstown Centre, said: “The new ZARA store is a great addition to the line-up here at Blanchardstown and will act as a real footfall driver as we enter the Christmas shopping period.

“The signing is indicative of continued confidence across the market - and the resilience of prime physical retail in Ireland specifically. It also reflects the success of our substantial investment in the centre over the last two years, increasing its appeal for international, household names like this one.

“ZARA is also a brand which really understands the importance of integrating physical and digital retail strategies – giving shoppers the best of both worlds and a seamless experience. It is exactly the type of retailer we want to attract to the centre.

“The addition will significantly enhance our overall offer, and we’re delighted to see the store open its doors today.”