Ireland is expected to generate over 100,000 tonnes of packaging waste this Christmas

Ireland is expected to generate over 100,000 tonnes of packaging waste this Christmas, a 4% increase from last year. 

Research reveals that 49% of people consider sustainability when purchasing Christmas presents, and 92% of those surveyed agreed that they make a conscious effort to recycle packaging items correctly. 

When it comes to reducing and reusing this Christmas, 72% will reuse last year's decorations, while 42% will opt for lower-energy lighting. 

CEO of Repak, Séamus Clancy, commented on the research findings: "As many of us know, the festive season is a hugely busy time for our waste operators, and we are calling on the public to support by recycling their packaging this Christmas. 

"It is important that we all play our part in recycling our packaging effectively to contribute to a circular economy and meet our EU goal of recycling 50% of all plastics by 2025. We can all make a huge impact by recycling and by ensuring our packaging is clean, dry and placed loosely in the correct bin this Christmas," he said. 

Although price is a key factor when purchasing gifts this Christmas (60%), quality is also important, with over half (55%) opting for it as a key consideration. 21% of those surveyed agree that they are more likely to buy Irish this Christmas, with 29% saying that buying from Irish retailers and supporting local businesses is a key priority. 

On average, Irish people plan to spend €375 on gifts this year. However, people are more likely to buy presents that can be reused or kept for a long time, with almost half (49%) saying sustainability is a significant consideration when shopping for others this Christmas season; just 5% stated that they never consider sustainability as a factor. 

A greener Christmas is top of mind for many Irish people this year. 92% will make a conscious effort to recycle packaging items correctly, and 72% plan to ensure all packaging that can be recycled is placed in the correct bin and is clean, dry, and loose. 62% will dispose of batteries in a local WEEE facility, while 56% will go to their local recycling facility. Almost half (48%) will contribute to the circular economy by saving and storing packaging for use next year.  

Séamus added: "We're encouraging Irish shoppers to shop with a Repak Member and join Repak Team Green. 

"By working with our 3,400 Members, helping them to recycle and optimise their packaging for a circular economy. 

"Repak is committed to supporting Ireland in becoming greener for us and for future generations." 

According to a survey by Repak in 2022, the vast majority (95%) know that when items are recycled correctly, they can have a second life. 

With packaging waste generation at its highest at Christmas, recycling correctly over the festive season is critical to reducing waste and maintaining a circular economy, which ensures that all recycled products continue to be used in the manufacturing of new items.