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23/09/2021

Criticism of GAA deal with Sky

GAA and Sky TV

GAA Ard Stiúrthóir, Páraic Duffy and JD Buckley, Managing Director of Sky Ireland.

ICSA rural development chairman Seamus Sherlock has called on the GAA to reflect on its decision to only show certain matches on Pay-TV, a decision which has left many unable to see crucial matches.

“The championship is now heading into the knockout stages and every game will be fiercely contested and for many older fans living in rural areas free-to-air TV was their only opportunity to witness the game.”

“The decision to tie themselves into a multi-year deal with SKY showed a complete lack of empathy on the part of the GAA towards older people living in rural Ireland, many of whom are lifelong stalwarts of the association.

"I am very disappointed with the GAA’s attitude of putting profit before its patrons, and denying so many the chance to enjoy our native games. It was a terrible decision and one that should be abandoned at the earliest possible stage.”

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