Two of Co. Leitrim’s most innovative Irish food and drink producers have won a new contract to supply Aldi’s 142 stores through its Grow with Aldi supplier development programme.
Dromod Boxty (Dromod) and Jinny’s Bakery (Drumshanbo) have successfully won a place on the Grow with Aldi supplier development programme with the following products:
- Dromod – Irish Homemade Boxty
- Jinny’s Bakery – Irish Stout Bread Mix
Their exciting products will now go on sale nationwide as part of an Aldi Specialbuys event, kicking off on Sunday, 31st May for two weeks only. Aldi is investing €500,000 in the Grow with Aldi programme this year, and to date, has invested over €2.5million with small and medium Irish suppliers since it began in 2018.
Aine Faughnan from Dromod Boxty told leitrimobserver.ie "We at Dromod Boxty are delighted to be part of the 2020 grow with Aldi programme. This opportunity has given a great boost to our small family run business in such unpredictable and uncertain times.
"We are over the moon that our Homemade Traditional pan Boxty has been selected for this programme with 47 other great producers across the country. Grow with Aldi gives us a chance to win a 12 month contract from September this year. Our ongoing customer support is greatly appreciated and if you want to see us on Aldi shelves in the future pop in on the 31st of May and grab yourself a pan while stocks last."
Sinéad Gillard of Jinny’s Bakery commented: “Covid-19 caused our business to contract substantially like so many others across the country. The Grow with Aldi contract means so much to our business, our staff and our family. It is giving us support, opportunity and hope at a time when it was so badly needed.”
45 suppliers, supplying a diverse range of over 75 products have been selected for this year’s Grow with Aldi. Products include Cordials, Artisan Chocolate, Baking Mixes, Piedmontese Beef Sausages, Irish Farmhouse Cheeses and Frozen Pizzas.
The new artisan additions will compliment Aldi’s existing portfolio of Irish products. Aldi already works with over 200 Irish suppliers and will sell over €750 million worth of Irish goods this year.
Developed in partnership with Bord Bia, Grow with Aldi supports small and medium Irish suppliers in listing with a national retailer. Suppliers receive tailored mentoring, workshops from the Aldi Buying Team and Bord Bia technical experts, teaching them the skills to help grow and develop their product, brand and business.
Five of the Grow with Aldi suppliers will then be given a further opportunity, winning a contract for their product to be sold in Aldi’s Irish stores year-round. In 2019, All About Kombucha, Galway (Kombucha), Funky Monkey Foods, Dublin (Curry Mix and Salt & Chilli Mix), Walls Honest Chips, Cork (Chips), Ballyvourney Pudding, Cork (Black and White Pudding), Pizzado Pizza, Co. Down (Fresh Pizza Bases) and Mama Bear Ketchup, Cork (Low Sugar Ketchup) all won a core listing in all 142 stores nationwide.
Commenting, John Curtin, Aldi Group Buying Director, said: “Now in its third year, Grow with Aldi has consistently delivered for everyone involved. Small and medium sized Irish suppliers get the opportunity to have their product sold nationally, shoppers get to enjoy the best Irish-made products being created and Aldi gets to work with even more Irish suppliers. With everything that has happened worldwide over the past few months, we couldn’t think of a better time to be supporting Irish suppliers more. These fantastic products that represent the very best of Ireland’s food industry.”
Tara McCarthy, Bord Bia CEO, said: “As a nation, we love to purchase locally sourced products; recent research from Bord Bia showed that 76% of people use Irish produce where possible and over two thirds of those surveyed agreed that food of Irish origin was worth paying a little more for. Now more than ever this is hugely important, and Grow with Aldi not only helps meet consumer demand for Irish products, but also supports small and medium Irish suppliers as they develop the skills and capabilities their businesses need in the current climate.”
The above products are available in 142 Aldi stores nationwide from Sunday, 31st May for two weeks only.