Spotlight on Leitrim Tourism is France

Tourism Ireland in France announced its plans for 2022 – at an event in Paris attended by 80 leading French tour operators, travel agents and journalists. 

Designed to entertain and inform the guests all about Ireland and to really bring the destination to life, the event included a presentation from Tourism Ireland, as well as gin tasting from The Shed Distillery in Drumshanbo.

Guests were also entertained by musicians from the Belfast Traditional Music Trail and by Irish dance group (and TikTok sensation!) Cairde.

Tourism Ireland will undertake an extensive programme of promotional activity in France throughout 2022. Its Green Button campaign is now live on multiple channels – including all major TV channels, digital outdoor sites, catch-up TV sites and online video sites, as well as on social media. The campaign delivers a very clear ‘book now’ message and aims to single-mindedly drive visitor numbers and intention to book a trip to Ireland this year.

Speaking at the event in Paris, Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We were delighted that so many key French travel professionals and journalists took the time to join us, to hear about our exciting plans for 2022 and the many great reasons for French holidaymakers to visit Ireland this year.

"We are rolling out our Green Button campaign in France right now – urging French travellers to ‘press the Green Button’ and book their trip to Ireland this year. Our key message is that Ireland is open for business again and we cannot wait to welcome back visitors from France. We’re telling prospective French visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years.”

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